Anita Iyer has an MBA, with work experience across India and the US in IT and Digital Marketing. She is the founder and CEO of Mindshare Solutions and Services, a digital marketing agency. Over the last decade, Mindshare has evolved from traditional marketing and communication approaches to digital strategy, with a strong focus on content, social media, and SEO. Anita is passionate about travel, adventure, and exploring different cultures – experiences that broaden her perspective and fuel her creativity.